Wednesday, September 1, 2010

Crap!

The sting in the tail is that by paying less attention, we are less able to counter-argue what the ad is communicating. In effect we let our guard down and leave ourselves more open to the advertiser's message.

Interesting.

One Awesome Sentence

From Reuters:

Older people like reading negative news stories about their younger counterparts because it boosts their own self-esteem, according to a new study.